05 April 2011

Leadership Agenda: Estée Lauder Companies

Here is a look at the "leadership agenda" for Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies, a position he assumed on July 1, 2009.  

In this role, he is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives, and investment priorities. Mr. Freda is a member of the Company’s Board of Directors.

The company website says that "Mr. Freda was a key architect of the Company’s long-term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth."

Mr. Freda's Leadership Agenda:
  • Prioritizing resources to the most promising opportunities
  • Making further investments in consumer knowledge
  • Driving innovation and creativity through products and services
  • Expanding the Company’s distribution and geographic penetration 
  • Greater integration across the Company’s brands, regions, and functions to create cost efficiencies and leverage scale


(C) Bredholt & Co.